New York, NY – Hideki Matsui has become an official ambassador for World Forum on Sport and Culture that will be held in Kyoto and Tokyo this coming October. The Forum is to build international momentum towards 2019 Rugby World Cup, 2020 Tokyo Olympics and Paralympics Games and Kansai World Masters Games 2021 by providing information on Japan to attract overseas through discussing the international contributions and legacy of sport and culture as well as holding Joint Program with the support of the World Economic Forum.